The pursuit of more business is universal to everyone in business, of course. Finding another great client, the next big order, is what’s on every ones mind and we go to all ends imaginable to succeed, getting more business…the eternal, perpetual objective.

Here is a thought, added revenue and frequently much more profit, adding to the invoice additional goods and services, a great way to create additional revenue and profit without having to create or find additional customers.

I was at the cleaners the other day and noticed a rack of snacks, some sewing kits, buttons in a small bag, collar stiffeners, and a host of other impulse items and I asked do you sell much of this stuff, and with a large smile and a beaming face the owner said he sells something to every customer that comes in, offering them some item they appear to need. He further responded to my inquiries exclaiming he earns a sizable profit of additional add on sales and plans on expanding the opportunities for his clients to buy more as soon and as much as possible.

I visit a coffee shop near my home and love to look around as they sell all sorts of impulse items that are reasonably inexpensive but cool or fun or perfect for a small gift or a fun toy. I actually purchased a pencil sharpener that looked like a nose that required you to put the pencil in a nostril. It cost $6.95 and lasted a week but was fun and worth it, and I may buy the rhinoceros one next.

More service oriented, an electrician client always sells add on’s to every job he visits, like a full house surge protector for just under a thousand dollars. They go like hot cakes, or a full house lightning protector, or an outside motion detector light, these are reasonably priced add ons that make a tidy profit says my client. He sets up swimming pools with the electrical work required and frequently adds on lighting, and other additions.

On it goes, every business can think of additional ways to add additional products or services to increase the invoice, it may be pure impulse items or simply expanding the service or business you are currently offering with some creative ideas.

Once you have the buying attention of a customer, it is infinitely easier to add on to the invoice and sell another service or product then to create another customer. If this process is repeated often enough, revenues can be expanded and profits increased dramatically. The idea is however to add additional opportunities for your clients to purchase more from you, be it important major items or services or small impulse items, it all adds up.

There is no better prospect then a satisfied customer, so find away to expand your offerings and increase your profits. Its not about creating new business, that’s another task all together, its about increasing the invoice to include additional goods and services beyond what the customer originally had in mind. That’s the added value here, packing the invoice with additional sales items, or services. Call me for help 413=549-2966.