Change is the objective. With change we can project and anticipate a better or at least a different outcome, without change we can all expect the same exact results we have always achieved. That seems obvious and easy, but it remains the most difficult challenge imaginable.

Most people know what they want to have happen but fail to implement the required changes that will bring the desired results. So here is the way to overcome this barrier and make change happen.

Three parts to the stratgy which when applied to support any busines change the objective can be achieved.

1. You must have a clear understanding of the result you want to achieve. In fact we start with the desired result and work backwards. Say for example the desired result is an increase in gross revenue. Thats too general. We would ask exactly how much of an increase do you want? How many dollars and how many items sold or contracts entered into will it take, in otherwords first we quantify the results you desire.

2. Then we need to plan exactly how we will achieve the goals, will it be more advertising, different advertising, more direct marketing, mailing, telemarketing, maybe reps or brokers, expanding territory, expanding product line? Each move having a cash flow requirment and a timeline and a likely result based on what combination of effort and resources you intend to invest in the program.

Thus you know what your goal is and how you are going to achieve it. Thats half the answer to creating change, knowing what the change looks like.

3. Now for the real magic. Each strategy has specific tasks required to achieve the objctives. We break down the strategy into its smallest component parts each minute task and step within the task and determine a critical path for each task to achieve its goals and objectives.

Then with a timeline and a very small step by step critical path, we implement the final mandate, we create short goals achievable very quickly and including a small handful of tasks. The goal may be a half day agenda which has three or four tasks with a few steps within each task.   Small tasks, a few steps in each task.

At the end of the day and week we will have reached what originally appeared to be an unattainable goal, to large and intimidating to consider…one very small step at a time. Bite size attainable goals with immediate gratifiction, a completed task.

This makes change occur automaticly without anyone knowing or thinking about the large daunting goal or bjective. The many small steps are digestible and can be easily accomplished, thus it gets done. Collectively the impact is a huge strategy switch or a major change in some aspect of the business, but accomplished one small step at a time, with specific goals and very achevable objectives accomplished in a short time.

Anything can be programmed this way, anything can be accomplished, change can be ushered in gracefully and smoothly with little pain and resistence from those that we want to change. 

Implementing change has traditionaly been the most difficult task there was, not anymore.

This is how we do it.