I recently visited a client and while passing through the warehouse to get to the office, I happened to notice a memo hanging on a bulletin board with other old dusty memos and announcements. For some reason this caught my eye and I stopped and read it. I believe it may be useful to others. Here it is:

Seven steps to successfully handle complaints:

1. Express regret quickly.

2. Trust the customer.

3. Never, never put the customer in the wrong.

4. Don’t pass the buck-accept responsibility.

5. Try to settle the complaint quickly.

6. Above all, make it known that you welcome complaints.

7. Finally, make sure you thank your customers for complaining.

One mans opinion. I do not know who the author is, but he got this issue correct.

I believe there is truth and good advice here. Think about it, show it to your people who are confronted with this issue, discuss it, possibly adjust your training program including these principles and response to such a situation. Don’t just give it out or hang it on your bulletin board, do something with it that improves your company standards when dealing with a complaint.

Those who understand the issue will realize that a complaint is an opportunity to create a positive experience out of a potentially negative situation. Exceptional customer service is a hallmark for a successful business. Effectively handling complaints is an important part of delivering exceptional customer service. It is a huge opportunity to connect with your customers and create a lasting and valuable bond.

When nothing goes wrong clients are happy, but when something goes wrong and you respond favorably you create loyal customers because you have been tested and in the tough moment of responding to something the customer was not satisfied with you demonstrated that the customer was more important then your bottom line and that you cared enough to support your customers needs when your company may have performed inadequately. Its an opportunity to do the right thing  for your customer and if seized and acted upon everyone wins.

Train your employees to know, understand and practise the seven steps to successfully handle a complaint

Train your employees to perceive complaints as huge opportunities not problems, follow the seven steps and reap the benefits. Call if you need help 413-549-2966.