We frequently talk about marketing effectively and with cost efficient alternative tools. I have discovered an incredibly powerful system which is extremely low cost and very effective. I am in the process of setting it up now and expect it to reap huge benefits for me.

Simply stated its an email newsletter. What makes it so powerful is the well designed program that this company ‘ www.Constantcontact.com’ has devised and offers to the public. They support over 250,000 newsletters and definitely rule the email newsletter world.

They provide an assortment of excellent formats so you do not have to design anything. The formats run the gamut from one column to four columns and have many ‘looks’ to select from. If you are so inclined you can have it customized to match your web site or corporate letter head or logo or whatever excites you.

Then all you need do is write your articles and click away the newsletter is automatically dispersed to your email list. You could be keeping in contact with your customer base. You could use it for creating new clients, by prospecting with it. 

Remember sales is all about creating a relationship with your client prospect and maintaining  relationship with existing clients. Both are excellent sources for new business, repeat business and new clients. Point and click. This system  allows you to send out one newsletter to a new prospect or thousands to your existing email list.

You can adapt the articles to be a message to your suppliers keeping them in the loop about what you are doing and where you are going. You can use this as a promotional device and broadcast it over acquired email lists. You can prospect for new clients and maintain contact with existing clients. 

And it is so inexpensive…$15-$30 per month depending on how many you want sent out…

I highly recommend you investigate this tool. You can issue it every week, month or quarter as you see fit.

Call my office if you want to be put on my email newsletter list, ( 413-549-2966 ask for Norm), see what it looks like and then call the company and try it out. They even have a 60 day free trial option to let you experiment with it at no cost and see how it works and whether or not it suits your needs.

Its efficient and extremely low cost as well as quite flexible. Try it..  its the best marketing idea of the day…