Successfully Navigating The Downturn.

The times they are a-changin’. ~Bob Dylan

The “new normal” is what we have now and what you must adapt your business to. What we are experiencing—the business climate, consumer attitudes and habits, unemployment and general financial fear—is what we have now and what we will have for a long time to come.

You must stop waiting for the return to what life was like, as this will not occur for a very long time, if ever. You must change and adapt; maintaining the same business model will be fatal.

Downsize, reinvent your business model, do your debt workouts and market effectively through the internet.

This is the path to success. If you take the current economy and business environment and create your business plan based on current factors, rebalancing your overhead with your revenues, you will succeed. If you try to force your old equation to work in today’s market, it is the same as forcing a square peg into a round hole… it just won’t fit.

In fact, the business most likely to succeed in today’s economy is the new start-up. The new start-up will take current conditions and create a business based on what we have now. Debt will be based on today’s conditions, financing will be based on today’s availability, revenues will be based on today’s expectation and overhead will be balanced. Under these conditions, success is a distinct possibility.

Do the same thing. Recreate your business as if it is a new start-up. Accept today’s conditions as the standard and conform to them. Make your business work by making the changes necessary to be profitable today… or fail.

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